"A woman wants to date, settle down and have children.
The co-founders understand the privacy concerns, and say they will not sell the DNA data.
"Above all physical factors — for example, how he looks — and social factors, how guys smell is more important than anything else," she said.
Holzle was not able to point to any success stories.
"One of our taglines is bringing love at first sight to the palm of your hand," said Barreto.
Geneticist Brittany Barreto and data analyst Asma Mirza co-founded Pheramor, which uses DNA to help users find dates.
But Chris Moyer, 57, a computer programmer in Reading, Pa., said she would be willing to try it. The person mails the kit to the lab, with results in approximately two weeks, then uploads a profile and photos and takes a personal values test. Matches are generated based on the DNA, values and preferences.