Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind — one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
Then we look to identify ways to measure the campaign’s effectiveness through a Return on Investment analysis.
In that way, you will know whether your money has been well spent.
She also has to wear a very comfortable shoe on the good foot that's left just to be able to walk -- so she's opts for a flat ugg.
Of course lots of folks stare at her exposed toes in the winter but her poor big toe hurts too much to put any thing on it.
They go antiquing and to other stores with great close-up shots.